Sumitomo Rubber North America (SRNA), a subsidiary of Sumitomo Rubber Industries, Ltd., has announced the hiring of Ken Hsu as vice president of marketing for Falken Tires.

Hsu brings over 20 years of experience through various leadership roles from all facets of the automotive industry. Before joining SRNA, Hsu served as vice president of marketing and strategy at U.S. AutoForce. His previous experiences in the automotive sector include Yokohama Tire, Tire's Warehouse and Volvo Cars. Hsu will oversee the product planning, sales strategies, marketing and more.

"Ken's time at Yokohama Tire, Tire's Warehouse and recently U.S. AutoForce will bring a new perspective to the EC and our overall market approach," said Darren Thomas, SRNA's CEO and president. "I believe Ken is best qualified to make an impact and elevate the Falken Tires brand to greater heights."

For more information, visit falkentire.com.